Videos are easy to consume, comprehend and share.
Businesses are increasingly using video in their arsenal of marketing content as a good way to condense complex, wordy information into something visually captivating. It’s also a great way to showcase your brand’s key messages, ideas, and raise awareness of your product or service to a wider audience.
Tito educational video
Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. Not only that, YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased. What’s more, if you promote your video via social media, your chances of getting found increases ten fold.
New zealand poker champs
A series of motion graphics to advertise the New Zealand Poker Champs for the Christchurch Casino. Having animations with different outcomes at the end engages the audience more while being inspiring and also educational.
Logo animation to advertise the Christchurch Casino's campaign Funday Friday. Due to the nature of video and having the graphics rendered at a large resolution in layers, the marketing team at the Christchurch Casino had the choice to use any frame that suited best in their campaign for any situation at large scale print resolution.
Video is a good way to communicate multiple bits of information without overwhelming the audience. Having simple loop videos which seamlessly continue in succession with each message is an effective way to communicate a myriad of unique messages. There is also the ability to swap and change messages if the campaign has different deals etc on separate days.
Animated logo for a social media banner. The vectored artwork was able to be interestingly animated due to vector graphics having a position based point system. Any artwork with the same vectored graphics can be placed into the scene and the animation is created instantly which can give the brand / campaign a reliably consistent style.
Road 2 Rome
Logo design and visualisation rendered at a resolution fit for large format printing. The graphics were used to completely cover the interior of the hobby at the Christchurch Casino and on the back of buses and on large posters.
Artefact - Tribute to Rocket Lab NZ
This video artwork was exhibited at Aftermath Gallery in 2017 celebrating the accomplishment of New Zealand completing a successful mission into space. Data Moshing a form of Glitch Art, where compression of video creates interesting artifacts that artist embrace, is part of the unique effect in the video artwork. The video was not glitched manually by an artist, the data mosh effect was caused from the information being sent from the rocket back to earth, factors like the changing atmosphere and violent movement of the rocket caused the degradation of the information.